Don’t disregard sustainability work

Sustainability becomes more and more important and the concept now includes a broad definition of social responsibility. With that in mind, it is impossible to ignore the impact it has on the business sector. Linnea Bolter recently contributed with an important perspective in Dagens industri: recruitment. 

She refers to a Sifo survey that shows that “six out of ten [want] to work at companies that actively work to contribute to a better society.” In light of this, it is clear to me that sustainability strategies have to be part of the corporate culture, of how the company works and breathes. Everyone in the company must be able to make wise decisions both for the business and the society – a “poster culture” won’t do. 

From my point of view, we can incorporate sustainability strategies in our daily work if we choose to build what we call Challengers, companies that challenge hierarchical norms. 

That is, an organization with high tempo, everyday innovation and self-driven employees making wise decisions for the whole. Leaders set the frames and the direction, then we see a huge forward movement. In such an organization, a sustainability strategy can take shape and prosper; and each employee would be able to think about sustainability in every decision they make, working towards the common goal. 

And considering what today’s talents are demanding, we kill two birds with one stone: focusing on sustainability and offering an opportunity to influence your own work.

Göran Hedrén

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