by evelina | May 2, 2018 | Books, Customers/collaborations
”This far, we’ve only been practising with Zound” Konrad Bergström is one of the biggest icons among Swedish challenger entrepreneurs. Through his drive to challenge the world, in just ten years he has built Zound Industries into one billion company. Konrad... 
by evelina | Apr 23, 2018 | Books, Customers/collaborations
”It’s easier to be a leader in a Challenger company” Sometimes it’s extra fun to work as a Challenger partner. For example, when I work with a company and immediately can see the huge impact of my work. An example of this is the telecom company Uno... 
by evelina | Apr 16, 2018 | Books, Customers/collaborations
”It takes passion to be a Challenger” When I started sketching my new book about driver models and recipes for Challenger companies, I would love to bring people who could tell personally about their own Challenger trip. It’s amazingly fun that so many qualified... 
by evelina | Apr 11, 2018 | Books, Customers/collaborations
”Everyone at the company must participate in a transition” “If you want an organization to jump with you, you need to build a strong culture where everyone is involved and wants to contribute their own thoughts – and get the freedom to try their own...
